Client: Crossfit Indulto
CrossFit Indulto was running their site via Wordpress using a free theme provided. As their gym grew they faced the challenge of keeping their website competitive to other gyms in the area so that it would stand out and communicate clearly what their gym offers. They also wanted a responsive design that would be easy to view on a mobile device as most of their members check the daily workouts via their cell phones.
I designed the site not only be responsive, but also still based in what they are familiar with by providing a customizable Wordpress theme. In addition to focusing on an easily navigable site with quick access to their contact info, I also incorporated SEO plugins to make their site more visible in search queries. I added Google Analytics to their widgets so they can track their progress and see what kind of inquires are resulting in their site being found.
SEO and Google Analytics not only improved their site visibility, it also gave them better insight into what audience they are currently reaching, and areas they need to focus on for better outreach.